About Fitzonomics Rachael F-F

About Rachael & her blog

About Rachael

About Fitzonomics Rachael F-F

I’m Rachael, the inquisitive creator of Fitzonomics. I’m a Herefordshire-based economics and decision-making blogger, freelance writer, finance geek and mummy to two young girls.

I’ve always had a thing for economics, ever since I was little. I was one of those kids who continually ask ‘but why?‘ at any given opportunity… [Sorry, Mum.] But there’s something about fully understanding information and the logic of good decision making that’s pretty addictive. Even when you’re young.

I originally trained as a scientist at University. In Biochemistry of all things. I love the practical nature of natural sciences – working out what you want to do, how you’re going to do it, and with what. And then studying the results, asking yourself what they mean, then testing, adjusting and examining the effects (I told you I’m a geek…).

Later on, I joined the Army. It was at the Royal Military Academy Sandhurst, I was introduced to the British Army’s way of decision making – the Combat Estimate.

About Fitzonomics RMAS

The Estimate is a logical thinking process that can be used in any situation, not just in battle. It focuses your thinking on the effects you want to achieve in any situation and then guides you through the stages needed to make it happen. It’s a simply fantastic mental tool – it works – and it helped me with the more strategic thinking in my Master’s degree after I left the Army.

I studied for an MBA. My teacher, a passionate economist, introduced me to the concept of economics, not as a subject in itself, but as a thinking tool. It made me realise that you can have the best intentions, but if you don’t understand how the world works, your decisions can have terrible consequences.

To misquote legendary scientist Isaac Newton, every action has a reaction. And understanding why this reaction happens is the basis of both economics and the Estimate thinking process. Together, they make a powerful mental tool that helps us achieve the clarity needed to deal with a hectic world.

As a mum, this helps me immensely every single day. Without fail.

I’m so passionate about the benefits of great decision making in business and in life that I want to share it all with you. So, I created my blog, Fitzonomics – strategic thinking for mumpreneurs.

I’m sooooo chuffed you’ve found it. Thank you for joining me here!

About the Fitzonomics blog

I really hope the Fitzonomics blog can help you with the big decisions life and business throws at us.

I want it to feel like your geeky-friend, saving you time with research and giving you the tools and information you need to achieve the effect you want from the decisions that you make.

Come here for tips and advice on anything decision-making or economics-related, at work or at home, that can help you with your family and/or your business. You’ll be amazed at how good an economist you already are as a mum! Hopefully, it can help you stay calm too.

So, I really really want to hear about you and the decisions facing you! I love researching and writing about economics and life skills to help my readers with problems. I’d like nothing better than to help us both to find clarity!

Find me on Facebook and leave a comment, put a reply on one of my blog posts or get in touch with me privately on my contact page. And please subscribe to the blog for weekly insights and actionable ideas that I know you’ll love!

I can’t wait to hear from you!

Rachael signature
Scroll to Top

Get new posts About Thinking Strategically By Email